Define the primary objectives of the project, whether they are educational, business-oriented, or personal development goals. This section helps align the team with the overarching purpose of the project.
Example: “The goal of this project is to develop a task management app that helps users organize their daily tasks more efficiently, with the added feature of AI-driven task prioritization.”
State the mission of the project, focusing on the problem it aims to solve. This should be a concise statement that guides the direction of the project and keeps the team focused on its intended impact.
Example: “Our mission is to simplify task management for busy professionals by providing a streamlined, intuitive app that prioritizes tasks based on deadlines and importance.”
Craft a brief pitch for the project, summarizing its purpose, target users, and core functionality. This is useful for communicating the project's value to stakeholders or potential users.
Example: “TaskMaster is a task management app designed for professionals who need to juggle multiple responsibilities. It helps users stay organized by prioritizing tasks, setting reminders, and offering a clear overview of daily, weekly, and monthly to-dos.”
Explain the rationale behind the project, such as skill development, portfolio building, teamwork, solving a real-world problem, or addressing a market need. Highlight the uniqueness of the project to differentiate it from existing solutions.
Example: “We created TaskMaster to address the growing need for a task management tool that not only organizes tasks but also intelligently prioritizes them, something many existing apps overlook.”
Identify competitors or sources of inspiration. This helps to benchmark against existing solutions and understand the landscape, which can inform design and development decisions.